Thursday 21 Sep 2017

Specialisation Programmes

The various programmes are scheduled throughout the year in concentrated blocks of 3-5-6-days at a time. Tuition takes place at the Provox Centre for Public Relations & Communication in Johannesburg or at other venues around the country, based on demand.

  • Advanced Public Relations Writing
  • Community Relations & Development Communication

Professional Development Programme in Advanced Public relations Writing

This intensive and practical programme focuses on the essential writing skills that are needed to be a professional public relations practitioner.

Writing effectively to reach, influence and bring stakeholders to action are the key outcomes of the programme. It covers a variety of practical writing techniques for the internal and external target publics ranging from media releases, feature articles, radio releases, audio release, blogs, opinion pieces, video news releases, annual reports, speech writing to name but a few.

What will I learn:

  • Effective writing: grammar and style: punctuation, errors to avoid, spelling, language, figures of speech, general writing technique, SIDES, readability.
  • The writing process: mastering the art and science of writing.
  • Writing for journalistic media: the media / PR Dichotomy, news and newsworthiness, managing the media, the strategy and art of media release writing, writing effective headlines and captions, media conferences.
  • Writing for organisational media: Writing feature articles, online writing, annual reports, design principles and brochures, speech writing.
  • Writing for audio media: writing for radio, mini-documentaries, audio podcasts.
  • Writing for audio-visual media: video news releases.
  • Editing and proofreading

Download the booking form here

Time frame

PUBLIC RELATIONS WRITING

Course Code Dates (programme presented in two blocks)
2017WJ1 (Johannesburg) 15 – 19 May 2017 week one AND 17 – 21 July 2017 week two
2016WJ2 (Johannesburg) 3 – 7 July 2017 week one AND 21 – 25 August 2017 week two
2016WJ3 (Johannesburg) 18 – 22 September 2017 week one AND 20 – 24 November 2017 week two
Programme fee R 17 929
  • This includes assessments and catering.
Entry requirements

Matric and a fair command of English within a public relations environment.

Testimonials

Professional Development Programme in Public Relations Writing

" The PRISA courses have given me a career overhaul, I have an essence of strategic Public Relations, Communications and Marketing, I can handle various portfolio's that require me to render services within and beyond my expertise.

I can effectively write strategic documents like annual reports, corporate profiles, speech writing and newsletters and have been able to re-engineer some of the PR perspectives within my organisation e.g. Integrated Communications and Marketing Strategy, Communication Policy, Crisis Communications Strategy and stakeholder relations strategy . Provox has also equipped me with tactics and strategies to handle ethical considerations as a chartered Public Relations Practitioner that I have faced during my career.

Provox courses have been a great culmination of PR perspectives that gave me a great deal of practical skills, applicable knowledge as a knowledge manager. I have dealt with diverse case studies and have gained relevant information and skills to communicate, design and implement public relations, communication and marketing projects. Therefore, I recommend Provox to all the practitioners to extend their expertise". - Faith Rapulenglic

Community Relations & Development Communication

Ideal for those involved with NGOs, corporate affairs, government, community-based organisations and CSI.

CRDC Modules:

  • Community relations environment
  • Negotiation
  • Corporate social investment (CSI)
  • Research
  • Community relations programme and project management

Download the booking form here

Time frame

COMMUNITY RELATIONS AND DEVELOPMENT COMMUNICATION

Course Code Dates (programme presented in two blocks)
2017CRDC1 (Johannesburg) 19 – 21 June 2017
2017CRDC2 (Johannesburg) 16 – 18 October 2017
Programme fee R 8 772 (subject to change)
  • This includes assessments and catering.
Entry requirements
Grade 12 (Matric).
Interested or experienced in public relations and/or community development.
Evaluations
What do our previous delegates think…

“good insights on community relations and CSI programme admin”.

“a small controllable participating and knowledgeable group. A knowledgeable facilitator”.

 

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Valid until then end of March 2017

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